Crazy Sh*t In Real Estate Episode 71: Terri Jeffries

Summary:

Realtors shouldn’t be under a parent-child relationship with employers. Terri empowers realtors and agents to be entrepreneurs! Terri began a support/mastermind group of realtors who act as accountability partners and offer support to one another to accomplish their goals. This is changing the industry for this team and fostering an environment of camaraderie as opposed to competition. In this episode, Leigh welcomes Terri Jeffries who has been in real estate for 23 years. She is a managing broker of United Real Estate Chicago in the suburb area in Chicago.

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting The Leigh Brown Experience.

Time Stamped Show Notes:

00:41 – Leigh introduces Terri
01:05 – Terri is the managing broker of United Real Estate Chicago
01:18 – Terri currently has 225 agents in the Chicago area
01:23 – The brand rolled out in the Chicago market 5 years ago
01:31 – Terri has been in real estate for 23 years
01:54 – It’s now Terri’s job to empower her entrepreneurs
02:24 – Some companies like to setup a parent-child relationship
02:49 – Agents are entrepreneurs
03:25 – In 1996, Terri signed up to Brian Buffini’s coaching program as an agent
03:44 – 27 years later, as a managing broker, Buffini’s company had a program called “heat performers”
04:17 – Terri adopted Buffini’s program and asked who wanted to participate
04:28 – There were 9 women who joined Terri and Terri had her mentorship certification
04:58 – Terri’s 12-week program started with the ladies’ business plan
05:07 – In a few weeks, the plan will be solidified as a group
05:17 – The ladies came up with the group name “P.O.W.E.R”
05:48 – After the 12-week program, everyone had to write down on the wall where they needed help and wanted to be coached in
06:23 – There were 9 big sticky notes with the ladies’ units and income goals
06:30 – They’re still meeting after the 12-week program
07:20 – The crazy thing is that they’ve set a common goal which is 182 closed transactions for the year
07:44 – The group is already at 127 closed transactions
08:05 – Mastermind groups are everywhere in real estate
08:16 – What’s amazing with Terri’s group is they’re all in the same office
08:40 – Most realtors don’t talk about where they can grow their skill set
09:00 – The ladies in Terri’s group have become friends
09:08 – 2 ladies from the group, Melissa and Tracy, are competing and yet they love each other
09:37 – When they come to meetings, they’ll talk about how it was competing on the same listing and why they didn’t get the listing
09:53 – The reasons can be talked about as a group and as a means to help each other
10:12 – The group created a closed Facebook group for updates and support
10:42 – Ruth, who has been in the same mentorship program with Terri, helps Terri when there’s a problem with the program
11:11 – The consumer is also the real winner
12:15 – There are realtors ranting about agents or other people on Facebook
12:54 – “Put your own house in order”
14:19 – Terri will roll out another group in the third week of June
14:53 – An “Entrepreneurial mindset is so important”
15:39 – Reach Terri by phone at 630-514-1459 and email
16:38 – Tweet Leigh Brown for your very own crazy story in real estate

3 Key Points

Mastermind groups are everywhere, but finding the right one for you takes a bit of trial and error.
Realtors and agents are also entrepreneurs and they should treat every listing as their own business.
It is important for realtors to help and learn from one another—it is not only nurturing for them and their career but also healthy for the industry.

Credits

‍