When I first started in real estate, the thought of doing listing presentations made me more nervous than anything else. I'd get so tongue-tied that I could barely get a word out. But over the years, I've learned some invaluable lessons for gaining confidence and booking more listings. In this post, I'm sharing all my best tips for overcoming nerves and wowing clients.
The first step is reframing your listing appointment as a presentation rather than an interview. Own your knowledge and expertise. Remember, your goal is to provide value by sharing your insights, not entertain. With the right mindset, you'll feel more in control.
Getting comfortable speaking publicly is key. Toastmasters gave me a low-pressure place to practice and get feedback. It's helped me think on my feet and polish my delivery. The skills you learn will serve you well in any client-facing situation.
Have a proven presentation template customized for each client. Include relevant market stats, your unique value proposition, and a clear call to action. Being organized and prepared will boost your confidence immensely on appointment day.
Run through your script with a friend or in front of a mirror. Roleplay objections and get comfortable sharing your knowledge and expertise. Repetition is the ultimate confidence builder.
If you want to take your listing presentations - and career - to the next level, check out my Mastering Real Estate Online Training program. Click here to get started. You'll learn advanced skills for standing out from the crowd and becoming a top producer.
Outliers: The Story of Success by Malcolm Gladwell
Toastmasters - Find a Club Near You
~Leigh
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~ Leigh Brown, Broker/Owner, REALTOR®, Speaker, Coach
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Real Estate Broker. Author. Coach. CSP® (Certified Speaking Professional™) Keynote speaker. Leigh Brown is laser-focused on inspiring people to be better, strive for more, and to take the reins and lead!
Learn more about me at www.leighbrown.com
𝘾𝙊𝙉𝙉𝙀𝘾𝙏 𝙒𝙄𝙏𝙃 𝙈𝙀
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Author. Coach. Keynote speaker. Leigh Brown is laser-focused on inspiring real estate agents to break through and Just Say Hi!
